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They’re both 3+ minutes long-form pieces, but they’re both brilliant.

I won’t tell you what the first one is for, or who made it, because I think the effect is better when you see the quick title card at the end. The animation is brilliant and the song, “Pure Imagination” from the Willy Wonka film – sung by Fiona Apple, is perfect.

The second one is from True, a Thai wireless company. The ad centers on a man being repaid for the good works he did for 30 years with no expectation of anything. It’s called “Giving” and it’s awesome.